Award Season is well and truly in full swing as tonight the world awaits the main event, the Oscars. The 91st Academy Awards, broadcast live from Dolby Theatre in Los Angeles, will begin, as per usual, with the red-carpet coverage. Style mavens and Oscar fans alike will wait to hear the answer to the all-important question, “Who are you wearing?”

“The way we get dressed now has virtually nothing in common with the behavior of previous generations, for whom one garment could be worn for decades,” reported The Guardian.

This behavioral change has come with a hefty price tag: fast fashion is damaging our environment.

One of the dirtiest industries on the planet, the environmental impact of fast fashion is beyond alarming. “The largely unregulated churn and burn of fast fashion is putting too much pressure on our planet,” says Forbes.com, adding “12.8 million tons of clothing are sent to landfills in the U.S. every year. This is a football field filled 14-feet deep with clothes. The fashion industry’s CO2 emissions are projected to increase by more than 60% to nearly 2.8 billion tons per year by 2030.”

Notably, there are many designers and industry influencers who are working toward sustainable fashion. This week in the lead-up to the Oscars, Suzy Amis Cameron hosted her 10th-annual “Red Carpet Green Dress” celebration. The environmental advocate continues to push for change in the industry.

Tonight look out for Laura Harrier from Oscar-nominated film “BlacKkKlansman” and “Dumplin’” actress Danielle Macdonald, who have been chosen to wear sustainable looks from two yet-to-be announced designers in conjunction with Cameron’s RCGD initiative.

The question of the night should not be, “Who“ and instead be “What are you wearing?”

#EarthsCall #Oscars #FastFashion

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