The annual gathering of more than 100,000 people from the mobile-phone industry has the potential to make a dramatically negative impact on the world. Any gathering of such large numbers would be in a similar position. But the MWC Barcelona (formerly Mobile World Congress) holds the Guinness World Records title for the World’s Largest Carbon-Neutral Trade Show, making it a model for other gatherings when it comes to sustainability.
Last year’s event, which gathered 107,474 attendees, was the second MWC Barcelona to achieve the record. As Guinness noted at the time, “After applying numerous initiatives to reduce the carbon footprint of the event, any unavoidable emissions were then compensated with UN certified carbon credits in order to achieve carbon neutral certification.”
#MWC19 offers tips to its attendees as to how they can reduce their own carbon footprint, including how to calculate and offset your carbon footprint for the trip. The conference also offers a “Donation Room to all exhibitors to donate materials from their MWC stand to local socially responsible entities that are making an impact in Barcelona”; has a “Green Stand Initiative,” which provides a “free carbon footprint study space only to exhibitors to understand their impact on the environment and help them become more sustainability efficient stands for future events”; and offers sustainability webinars.
And, as reported by Devex this past summer, the mobile industry is committed to achieving the SDGs. Yasmina McCarty, the head of the group’s Mobile for Development initiative, told Devex that “When we looked at all 17 of the SDGs, we wanted to find ways that mobile could accelerate the achievements we already have. Our work right now is making direct contributions to 15 of 17 goals, so we are thrilled with that.”